Your privacy matters to us. This Privacy Policy explains in clear terms what personal information be777 collects from players, how it is used, who it may be shared with, and the rights you hold over your own data. We are committed to handling your information with transparency, security, and respect — whether you are playing from Karachi, Lahore, Islamabad, or anywhere else.
be777 ("we", "us", "our") is committed to safeguarding the privacy and personal data of all individuals who interact with the be777 platform at be777.im (the "Platform"). This Privacy Policy has been prepared to explain, clearly and honestly, how we handle personal information — from the moment you register an account to the day you choose to close it.
This Policy applies to all personal data collected via the Platform, including through account registration, deposits and withdrawals, gameplay activity, customer support interactions, and any communications be777 sends to you. It applies to all players, prospective players, and visitors to the Platform regardless of their location, including those accessing from Pakistan.
This Privacy Policy should be read alongside the be777 Terms & Conditions, which govern your overall use of the Platform. By registering an account or using any be777 service, you confirm that you have read and understood this Privacy Policy.
If you have any questions about this Policy or how your data is handled, you may contact our Data Protection team at any time using the contact details set out in Section 15.
For the purposes of applicable data protection legislation, be777 acts as the Data Controller in respect of the personal data it processes in connection with the operation of the Platform. The Data Controller is responsible for determining the purposes for which, and the manner in which, your personal data is processed.
be777 is operated under an international online gaming licence. All data processing activities are carried out in accordance with the applicable data protection laws of the licensing jurisdiction, as well as internationally recognised data protection principles including those reflected in the General Data Protection Regulation (GDPR) where applicable.
be777 collects personal data that is necessary for the delivery of its services, the fulfilment of regulatory obligations, and the maintenance of a secure and fair gaming environment. The categories of personal data we collect include, but are not limited to, the following:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, gender, CNIC / passport number | Registration & KYC verification |
| Contact Data | Email address, mobile number, residential address | Registration & account updates |
| Financial Data | JazzCash / EasyPaisa account reference, bank account details, USDT wallet address, transaction history | Deposits, withdrawals & KYC |
| Gaming Activity Data | Bets placed, games played, wager amounts, win/loss records, session durations | Continuous during platform use |
| Technical Data | IP address, device type, browser, operating system, login timestamps | Every session |
| KYC Documents | Scanned ID documents, proof of address, payment method ownership documents | Verification process |
| Communications Data | Support chat logs, email correspondence, feedback submissions | When you contact us |
| Marketing Preferences | Opt-in / opt-out status, promotional interaction history | Account settings & communications |
We do not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data, except where required by law (for example, in the context of responsible gaming or self-exclusion processes).
be777 collects personal data through a number of channels and mechanisms. Understanding how your data reaches us helps you maintain informed control over your information:
be777 only processes personal data where there is a lawful basis for doing so. The following table sets out the primary purposes for which we use your data and the corresponding legal basis for each:
| Purpose | Legal Basis |
|---|---|
| Creating and managing your account | Performance of contract |
| Processing deposits and withdrawals | Performance of contract |
| KYC / age verification and identity checks | Legal obligation (AML / licensing requirements) |
| Fraud prevention and platform security | Legitimate interests |
| Responsible gaming monitoring and intervention | Legal obligation & legitimate interests |
| Providing customer support | Performance of contract & legitimate interests |
| Sending transactional and account notifications | Performance of contract |
| Sending promotional and marketing communications | Consent (opt-in) |
| Improving Platform performance and user experience | Legitimate interests |
| Compliance with regulatory reporting obligations | Legal obligation |
Where we rely on legitimate interests as the legal basis, we have assessed that our interests do not override your fundamental rights and freedoms. You may request further information on this balancing assessment by contacting us at [email protected].
be777 does not sell, rent, or trade your personal data to third parties for commercial purposes. We may, however, share your data with a limited set of trusted parties where it is necessary to deliver our services or meet our legal obligations:
The be777 Platform uses cookies and similar tracking technologies to ensure the Platform functions correctly, to remember your preferences, and to analyse usage patterns so we can improve the experience for all players.
The types of cookies we use are as follows:
We do not use advertising tracking cookies or serve third-party retargeting advertisements. When you visit the be777 Platform, your browsing behaviour is not shared with advertising networks.
You may manage cookie preferences through your browser settings. Please be aware that disabling cookies beyond strictly necessary ones may affect the functionality of the Platform.
be777 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law and regulatory obligations. The following retention periods apply:
Once a retention period expires, personal data is securely deleted or anonymised so it can no longer be attributed to an individual. Where deletion is not technically feasible (for example, data stored in encrypted backups), the data will be isolated and protected from further use until the backup can be securely purged.
be777 takes the security of your personal data seriously. We implement a comprehensive set of technical and organisational measures designed to protect your data against unauthorised access, accidental loss, destruction, and misuse. These measures include:
Despite these measures, no system is completely immune to security risks. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify you and any relevant regulatory authority in accordance with applicable law.
be777 operates globally, and as a result your personal data may be processed in jurisdictions outside of Pakistan. Where personal data is transferred to a country that does not provide the same level of data protection as your home jurisdiction, be777 ensures that appropriate safeguards are in place. These safeguards may include:
Our payment processing partners — including JazzCash and EasyPaisa — process data within Pakistan. Where data is processed outside Pakistan, we take all reasonable steps to ensure equivalent privacy protections are in place.
You may request further information about the specific safeguards applied to any particular international transfer by contacting us using the details in Section 15.
Subject to applicable law and certain conditions, you have the following rights in relation to the personal data be777 holds about you. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request". We will respond within 30 days of receiving a valid request.
Request a copy of the personal data we hold about you at any time.
Ask us to correct inaccurate or incomplete personal data we hold about you.
Request deletion of your personal data, subject to legal retention obligations.
Ask us to limit how we use your data while a complaint or query is being resolved.
Receive a copy of your data in a structured, machine-readable format.
Object to processing based on legitimate interests or for direct marketing purposes.
Withdraw consent for marketing or any other consent-based processing at any time.
Request human review of any significant automated decision made about your account.
Lodge a complaint with the relevant data protection authority in your jurisdiction.
The be777 Platform is strictly restricted to persons aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. Age verification is conducted as part of the KYC process for all registered accounts.
If we become aware that personal data has been collected from a person under the age of 21, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on the Platform, please notify us immediately at [email protected].
be777 may send you promotional emails, SMS notifications, or in-platform messages about bonuses, new game releases, PSL cricket betting offers, and other promotions — but only where you have given your explicit consent to receive such communications at the time of registration or subsequently through your account settings.
You may withdraw your consent to receive marketing communications at any time by:
Please note that withdrawing consent for marketing communications does not affect your receipt of transactional messages such as deposit confirmations, withdrawal notifications, and account security alerts. These are necessary for the operation of your account and will continue to be sent regardless of your marketing preferences.
be777 does not send unsolicited marketing messages to individuals who have not opted in, and we do not sell or share your contact details with third-party marketers.
be777 reserves the right to update or amend this Privacy Policy at any time. When material changes are made — for example, changes that affect how we use your data or your rights under this Policy — we will notify registered Players via the email address associated with their account or through a prominent notice displayed on the Platform.
The "Last Updated" date at the top of this page will always reflect the date of the most recent revision. We encourage you to review this Policy periodically to stay informed about how we protect your data. Your continued use of the Platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated terms.
If you disagree with any changes to this Privacy Policy and no longer wish to use the Platform, you may request account closure in accordance with Section 10 of the Terms & Conditions.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way be777 handles your personal data, please contact our Data Protection team. All enquiries will be acknowledged within three (3) business days and resolved within thirty (30) days of receipt.
If you are not satisfied with our response to your enquiry, you have the right to escalate your complaint to the relevant data protection authority or regulatory body in your jurisdiction.
Our privacy framework is built on six core commitments that govern everything we do with your personal data.
Every piece of data you send to be777 — from your login credentials to your JazzCash deposit confirmation — travels over TLS-encrypted connections. Data at rest is protected with AES-256 encryption.
Your personal information is never sold, rented, or traded to third-party advertisers or data brokers. Your data belongs to you — not to anyone else's marketing database.
Players on be777 have clearly defined rights to access, correct, restrict, export, or delete their personal data. All requests are handled within 30 days with no unnecessary friction or conditions.
We collect only what we genuinely need. Every data field we ask for is tied to a specific operational or regulatory purpose — nothing is collected speculatively or for undefined future use.
Promotional communications from be777 are sent only to players who have given explicit consent. You stay in control of what you receive and can opt out at any time through your account settings.
In the unlikely event of a data breach affecting your personal information, be777 will notify you promptly and take immediate steps to contain the incident and prevent further exposure of your data.
be777 gives Pakistani players a secure, transparent gaming experience — with cricket betting, live casino, slots, and instant games all protected by our privacy-first approach. Your data stays yours.
21+ only. Play responsibly. be777 is committed to responsible gaming practices.